Australia Post Launches Advertising Network

Author: AdNews February 11, 2025

Monetization

APAC

Global

Will partner with reo, powered by oOh!media on first in-store retail media network.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

Has appointed its first in-house retail media team, covering screens,...

Technology

Monetization

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization