CTV, Retail Media, Social, and Search Drive US Ad Spend Growth

Author: EMARKETER September 11, 2024

Monetization

Global

More than half of brands (58%) and agencies (51%) are interested in retail-media offerings.

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

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