FIFA World Cup 2026 to Drive $10.5bn Surge in Ad Spend, but Retail Media will be the Real Winner

Author: Internet Retailing March 26, 2026

Monetization

APAC

EMEA

Global

insight

LATAM

The World Cup is expected to inject $10.5bn into the ad market, according to the latest data from WARC Media’s forecast.

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Monetization

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Monetization

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Creative and Shopper Experience

Tesco says that this marks the next step in its...

Creative and Shopper Experience

The shift towards tech companies setting the agenda has profound...

Monetization

The urgency is real. For retailers, brands and marketers to...

Measurement

Monetization