First-Party Data is the New Currency for Personalized Experiences

Author: Beet.TV August 8, 2024

Monetization

Creative and Shopper Experience

Technology

Global

insight

Video session with Mike Petrella, MD of Strategic Partnerships at Kinective Media by United Airlines

Convenience-store chain is partnering with Axonet to reach shoppers with...

Monetization

Representatives from Ahold Delhaize, Coop Sweden and Tesco share their...

Technology

GSTV engages over 115 million monthly high-intent viewers at fuel...

Mergers and Acquisitions

Move is likely to have many marketers secretly breathing a...

Privacy and Data

Representatives from Ahold Delhaize, Coop Sweden and Tesco share their...

Technology

Retail media network advertising revenues rose 23% year over year...

Monetization