How is Retail Media Measuring up Against Traditional Channels?

Author: Retail Insight Network October 10, 2024

Monetization

EMEA

Global

insight

By the end of 2024, retail media is expected to make up over 25% of global ad spend.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

Has appointed its first in-house retail media team, covering screens,...

Technology

Monetization

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization