How United Airlines Brought Kinective Media to Market — and What’s Next

Author: Marketing Dive October 14, 2024

Monetization

Global

insight

Mike Petrella, shares lessons learned during RMN’s quick ramp up.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

Has appointed its first in-house retail media team, covering screens,...

Technology

Monetization

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization