IAB Europe Updates Retail and Commerce Media Landscape Map

Author: PPC Land October 24, 2025

Monetization

Measurement

Technology

EMEA

Global

Pan-European Retail & Commerce Media Landscape Map on October 14, 2025, documenting ecosystem growth with new entrants.

The automated machine roams shop floor aisles, and can be...

Technology

Loyalty

Enables brands to extend their reach beyond Ocado’s properties, activating...

Monetization

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...