On March 31st, leading international technology and marketing solutions provider STRATACACHE welcomed approximately 200 people to The Banking Hall in the City of London for the fifth edition of What’s in Store for Retail Media Networks. 

As with previous events, this What’s in Store for Retail Media Networks was a full day dedicated to in-store retail media and the role that the in-store channel plays as part of a full-funnel marketing campaign. The overarching theme for all of the sessions was ‘raising the bar,’ with panels, keynotes, and fireside chats exploring how standards are being raised in-store and what still needs to be done for the lucrative channel to reach its full potential.

Speakers included Adam Smith, Head of Retail Media for Iceland Foods, Patricia Grundmann from OBI First Media Group, and Georgia Smith, who spoke of her considerations when bringing in-store retail media to John Lewis and Waitrose. In addition to the representatives from retailers, there were many speakers from agencies and advertising brands such as Criteo, Dentsu, Epsilon, GroupM, GIG Retail, Publicis, SMG, Danone, Heineken, Smart Energy, and Unilever. 

“What’s in Store for Retail Media Networks interrogates the topics that will likely occupy the minds of CFOs and CMOs in the coming months and years. At no other event have you had such influential leaders sharing their experiences working with in-store capabilities and their expectations for the channel in the future. We continue to welcome hundreds of attendees to these conferences, showing that What’s in Store for Retail Media Networks is considered an indispensable event and one which will continue to grow, just like the in-store opportunity.”
– STRATACACHE Founder and CEO Chris Riegel. 

The opening presentation from STRATACACHE founder and CEO Chris Riegel set the tone for the day. The following presentation by McKinsey and Company’s Craig Macdonald built on the momentum with a keynote covering the potential areas of growth and concern for retail media and the store in particular. In a presentation by Stacy Gratz of Tesco Media and Insights Platform and Jay Rajdev of ITV, the new Retail Match product was unveiled, demonstrating the power of bringing retailer data together with a platform with the reach and precision of connected television. 

Key themes that emerged from the day were governance, transparency, collaboration, and upskilling. There was optimism in the room, with several speakers recognizing the massive opportunity that retail media offers for brands and retailers of all sizes and the ways in which new appreciation of the customer journey, inter-departmental and company collaboration, and creativity can help the industry reach new heights. 

The next What’s in Store for Retail Media Networks is planned for September 17th at the leading European Marketing conference, DMEXCO, in Cologne, Germany. Those interested in attending the event can register their interest now.