Most Advertisers Measure Retail Media Success Through Performance Metrics

Author: EMARKETER September 23, 2024

Monetization

Global

insight

Return on ad spend (ROAS) or incremental ROAS, chosen by most advertisers.

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

Privacy and Data