Retail Media Offensive at MediaMarkt and Saturn

Author: Retail Detail November 28, 2024

Monetization

EMEA

Global

Advertisers can book placements on approximately 21,000 TV screens in 650 physical stores across Europe.

One Tech Group and Marketing of Moments programmatically connect more...

Monetization

Streaming, connected TV (CTV) and in-store experiences are crucial.

Streaming

Monetization

Technology

In 2022 Kroger and Albertsons proposed what would be the...

Mergers and Acquisitions

The deal is expected to close in the second half...

Mergers and Acquisitions

Privacy and Data

Streaming, connected TV (CTV) and in-store experiences are crucial.

Streaming

Monetization

Technology

Retail media still faces challenges related to measurement and return...

Monetization

Technology