Retail Media 2025: Advertisers Go Full-Funnel

Author: DIGIDAY July 8, 2025

Monetization

Measurement

Global

insight

Advertisers shift strategies to dominate retail media landscape.

Data-driven ads bring brands closer to digital shoppers.

Monetization

Programmatic

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement

Loyalty perks expand as checkout security gets smarter.

Loyalty

Customer Experience

Data-driven ads bring brands closer to digital shoppers.

Monetization

Programmatic

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement