Scala hosted their second What’s in Store for Retail Media event yesterday. Presented in cooperation with DMEXCO, What’s in Store for Retail Media Networks saw guest speakers from the likes of the Ahold Delhaize, LiveRamp, ITV, IAB, The German Retail Federation, and Tesco Media & Insight Platform share their thoughts on the current state and future of in-store retail media.
“The European retail landscape shares many similarities and a few important differences with the US. The masterclasses today proved that there is an international demand for more knowledge on what is available in-store and how to most effectively use technology to serve shoppers and measure results,” said Chris Riegel, CEO and Founder of STRATACACHE. “The masterclasses were lively, candid and illuminating. Across the day we had hundreds of people in the room, all keen to learn more about the impact of retail media on customer experience, revenues and growth.”
The What’s in Store for Retail Media Networks masterclasses covered various critical topics, including the evolution of in-store retail media across regions, the importance of customer-centric marketing, safe data utilization, and the opportunities presented by connected Television (CTV). Attendees of the day’s premiere masterclass, From Traditional to Targeted: The Evolution of Agency and Brand Spending, were the first to see the preliminary findings of IAB Europe’s and IAB’s ‘In-Store Retail Media Definitions and Measurement Standards.’ The day ended with a passionate debate about the differences between in-store retail media technology and DOOH.
The Scala site has a full recap of the event. The next What’s in Store for Retail Media event is set for Saturday, January 11th, when STRATACACHE will host a full day dedicated to in-store retail media in partnership with NRF.
