The third edition of What’s in Store for Retail Media Networks will be held in cooperation with DMEXCO in Cologne on Wednesday, September 18th.

Following events in New York as part of NRF and London in partnership with Retail Technology Show, the DMEXCO event is produced by Scala and will feature six masterclasses. Topics covered in the masterclasses include in-store standardization and measurement, data privacy, connected television, marketing strategy and more. The masterclasses will be moderated by speakers from across the STRATACACHE family of companies and include international speakers as well as those focused on retail media activity within the DACH region.

“This edition of What’s in Store for Retail Media Networks is a must-attend for retailers looking to open up revenue opportunities and for brands keen to make more of an impact with their marketing spend,” said Harry Horn General Manager EMEA – Scala & Vice President Marketing Global – STRATACACHE. “Those attending these masterclasses will benefit not only from invaluable insights from leaders in the field but also from open discussion with their industry peers. The effective adoption of in-store retail media is determining who is winning in retail and the intelligence shared in the What’s in Store events is giving businesses a strategic edge.”

The full agenda for What’s in Store for Retail Media Networks is now available to view. Tickets for the masterclasses are free of charge to retailers, brands, media agencies, retail consultants, city managers, owners of high-footfall hubs, and media representatives.

Those attending DMEXCO will be able to see how integrated technology works across a successful in-store retail media network at the Scala booth. Located in Hall 8, stand 050, the Scala booth will showcase the precision sensor, software, and display technology required to operate an in-store retail media network. Impressive integrated solutions such as Scala’s Lift and Learn and Gondola End solution, each a visitor highlight at Barcelona’s Shoptalk Europe in June, will also be available for visitors to trial at the booth.

DMEXCO takes place on 18th and 19th of September at Koelnmesse GmbH.

Scala’s What’s in Store for Retail Media Networks masterclasses will take place at Congress-Centrum Nord, Koelnmesse.