Why Retail Media Still Lacks Widely Adopted Measurement Standards

Author: WARC October 9, 2025

Monetization

Measurement

APAC

EMEA

Global

insight

LATAM

Standards exist on paper. But, in practice, adoption is patchy.

European spend now growing at double the rate of the...

Monetization

Technology

Retailers are also shaken by economic uncertainty and the rise...

Monetization

Leanne Gibson has held roles with Spotify, Walmart Connect, Twitter,...

Appointments

European spend now growing at double the rate of the...

Monetization

Technology

Retailers are also shaken by economic uncertainty and the rise...

Monetization

The industry is turning to AI to better understand the...