Adobe, Amazon Team Up with First-Party Data Partnership

Author: AdWeek (subscription may be required) October 7, 2025

Privacy and Data

APAC

EMEA

Global

LATAM

Promises to unlock new audience insights for advertisers.

Pushing marketers toward first-party data and contextual targeting.

Privacy and Data

Castorama and Brico Dépôt are the first companies in the...

Privacy and Data

Loyalty

Leanne Gibson has held roles with Spotify, Walmart Connect, Twitter,...

Appointments

European spend now growing at double the rate of the...

Monetization

Technology

Retailers are also shaken by economic uncertainty and the rise...

Monetization

The industry is turning to AI to better understand the...