WPP Media Launches AI-Driven Tool to Push Beyond ID-Based Targeting

Author: Marketing Dive June 6, 2025

Privacy and Data

APAC

EMEA

Global

LATAM

Will predict audience behavior and market performance by leveraging data from 75 markets.

CommBank Connect built on a “unique combination of trust, transactional...

Monetization

Privacy and Data

Provides faster, more transparent access to first-party data and analytics.

Privacy and Data

Digital giants are teaming up with retail powerhouses to supercharge...

Insight

Social

Retail media is evolving, but not how you’d imagine. The...

Insight

Creative and Shopper Experience

Getting new customers into the store is only the first...

Loyalty

How fast is retail media expanding? The $150 billion industry...

Measurement

Technology