Tesco Woos Advertisers with Cookieless Data Overhaul

Author: Decision Marketing September 26, 2024

Privacy and Data

EMEA

Global

Tesco ramps up its retail media, giving advertisers direct access to anonymized audience segments.

Retailers being sought out to help brands understand their categories,...

Monetization

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Walmart Luminate to become Scintilla in 2025.

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Sources say Microsoft began letting retail media publishers know that...

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Orange Access allows advertisers to plan, activate, optimize and report...

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45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

Privacy and Data