Adam Smith shares what iconic UK grocer Iceland has planned when it comes to their retail media offering. Discussing the expectations of their shoppers and suppliers as well as the ways in which retail media will operate in store, Adam will explore the considerations and measures of success as they embark on their retail media journey.

Speakers:

Bryan Roberts – Retail Futures Senior Partner, IGD
Adam Smith – Head of Retail Media, Iceland Foods

When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognized in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

Speakers:

Katrina Smart – VP Digital Commerce, Europe, Mars United Commerce
Yara El Saadani – EMEA Commerce Strategy Director, GroupM
Colin Horan – Strategic Partner, FMCG, Clear Channel
Chris Riegel – CEO and Founder, STRATACACHE

How important a role will creative play as in-store retail media comes to prominence and how will data, technology and the specificities of retail media channels impact the creation and delivery of that creative?

Speakers:

Alex Reeves – Managing Editor, EMEA, Little Black Book
Yael Kochman – Chief Business Officer, myAthena
Rachel Roberts – Managing Director, ZEAL
Ash White – Managing Partner, Dentsu