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Conclusion: With a Perspective

Jonathan Rosen and Andy Murray reflect on the key insights from all of the sessions presented at What’s in-Store for Retail Media Networks.

Speakers:

Andy Murray – Executive Chairman, Saatchi & Saatchi X
Jonathan Rosen – Global EVP Strategy, Retail Media, STRATACACHE

Retail Media Storming the Store: How RMNs are Bringing Their Competitive Differentiation to Physical Stores

The panel will showcases how retailers representing different categories are bringing retail media into their physical stores. The panellists outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.

Speakers:
Brendan Rodgers – Lead Director, In-store Strategy & Commercialization, CVS Media Exchange (CMX)
Michael Krans – VP, Macy’s Media Network, Macy’s, Inc.
Alicia Esposito – VP of Content. Retail TouchPoints

Global Playbook for In-Store Retail Media: Lessons from Worldwide Leaders and Innovators

This panel provides a snapshot of in-store retail media innovation in select global markets including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion highlights successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.

Speakers:
Aline Garza – Head of Planning & Client Success,Walmart Connect Mexico
Christian Raveaux- Head of Retail Media Connect, REWE Group
Patricia Grundmann – VP Media & Retail Media/Managing Director, OBI First Media Group
Sean Crawford – Managing Director for North America, SMG
Jeffrey Aragon Bustos – VP, Measurement Addressability Data, IAB