As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints to create true omnichannel campaigns? How do brands and agencies view the opportunities of in-store retail media and how it works with inventory available online as part of a full-funnel campaign?
Speakers:
James Chandler – Chief Strategy Officer, IAB UK
Amo Aujla-Tse – Retail Media Strategy Lead, Publicis Media.
Uche Ofili – Head of Agency, SMG
Jill Orr – Managing Director, Enterprise EMEA, Criteo