While in-store media reaches a large group of shoppers at the crucial point of purchase, it’s not a traditional mass media. In this candid discussion, representatives from the world’s leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

Speakers:
Simon Miles – Founder, Lighthouse Advisory
Russell Lincoln – Global Ecommerce and Marketing Director, Danone
Katie Moreton – Shopper Marketing Lead, Unilever
Craig Woolley – UK Marketing Activation and Sponsorships Director, Heineken UK