Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

Speakers:
Alison Dunham – Sales Director, In-Store Retail Media UK, PRN
Daniel Knapp – Chief Economist, IAB Europe
Paul Lynch – Head of Experience & Commerce UK&I, Merkle
Sam Massink – Senior Partnership Marketing Manager, Smart Energy
Adam Smith – Product and Proposition Director, GIG Retail