When is it in-store retail media and when is it DOOH? What are the differences between the two channels and are these differences recognized in the way each is being bought and sold? This panel will explore how suppliers define their offer in the marketplace and how agencies work with both DOOH and in-store retail media networks to achieve results.

Speakers:

Katrina Smart – VP Digital Commerce, Europe, Mars United Commerce
Yara El Saadani – EMEA Commerce Strategy Director, GroupM
Colin Horan – Strategic Partner, FMCG, Clear Channel
Chris Riegel – CEO and Founder, STRATACACHE