Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

Speakers:

Ben Reynolds – Vice President Of Business Development, Walkbase
Mrinalini Chowdhary – Director, Strategy & Insights EMEA, Epsilon
Paul Smith – Senior Innovation Director, SMG