Retailers across categories share how they are bringing retail media into their physical stores. How do they outline the value drivers of their RMNs as well as the new and emerging opportunities of in-store activation? How do they think about customer experience, creative execution and measurement to create a holistic picture of retail media performance?

Speakers:
Kieran Howells – Retail Gazette
Patricia Grundmann – Vice President – Media & Retail Media, OBI First Media Group
Georgia Riley – Retail Media In Store Strategy & Development Manager, Pan-Partnership