In-store media has emerged as a critical component of modern retail strategies, driving customer engagement and measurable impact. The Evolution of In-Store Media Metrics: 2024 Highlights and 2025 Outlook, explores the pivotal developments of 2024, from enhanced measurement frameworks to breakthrough technologies reshaping the way we evaluate in-store campaigns. Looking ahead, the presentation outlines key trends and strategies for 2025, including the adoption of global standards, integration of media and sales driven analytics, and the evolving expectations of advertisers and retailers.

Speakers:
Yara Daher, Retail Media Consultant, IAB Europe