Lowe’s Launches Creator Network to Build Bonds with Millennials, Gen Z

Author: Marketing Dive June 14, 2025

Social

Global

Lowe’s plans to connect the new network to its retail media network in the future.

Brands gain new visibility as search meets visual discovery.

Technology

Social

Gen Z-favorite brands join forces as students return.

Social

Creative and Shopper Experience

Retail media partnerships deepen as measurement challenges persist.

Measurement

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement