Amazon Secures over $1.8 Billion in Streaming Ad Commitments

Author: EMARKETER September 30, 2024

Streaming

Global

Amazon’s introduction of ads to Prime Video gave it a near-instant US ad-supported audience of 130.4 million.

Interview with Evan Hovorka, VP of product and innovation at...

Technology

Monetization

Streaming

More CTV apps and manufacturers have started implementing “idle” ads...

Streaming

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

Privacy and Data