CTV Takes 46% Share of all Ad Views in Europe

Author: Advanced Television October 17, 2024

Streaming

EMEA

Global

CTV also continues its dominance in the US, capturing 83 per cent of ad views in H1 2024.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

CPMs now low enough that small to medium business (SMB)...

Streaming

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization