ITV Bolsters Data-Driven Advertising Platform, Planet V

Author: Decision Marketing April 7, 2025

Streaming

Privacy and Data

EMEA

Global

Includes the launch of a tool called Proximity Shopper, in partnership with Circana.

Netflix ended 2025 with $42.5 billion in revenue, a 16%...

Monetization

Streaming

A recent report has placed a value on the global...

Monetization

Privacy and Data

It was inevitable, wasn’t it? Of course, those helpful AI...

Creative and Shopper Experience

Monetization

More than 7,000 existing screens have been upgraded to a...

Technology

Creative and Shopper Experience

Monetization

Brands are increasingly turning to experiential in-store retail media to...

Creative and Shopper Experience

Kenshoo Skai’s yearly survey of retail media marketers uncovers the...

Technology

Measurement