ITV: Digital Expansion Delivers Growth

Author: CityAM March 6, 2025

Streaming

Programmatic

EMEA

Global

Television titan expects to fully recoup its ITVX investment, two years ahead of schedule.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

For many advertisers the lack of control is disconcerting.

Programmatic

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization