Walmart Connect’s First Vizio Play – Bringing CTV Inventory to Retail Advertisers

Author: Ad Age (subscription required) April 17, 2025

Streaming

Global

Tapping into proprietary connected TV inventory from Vizio, which Walmart acquired last year.

Subscribers are “highly engaged”, spending an average 41 hours per...

Streaming

The market is expected to hit $72.4 billion, up from...

Streaming

Will monetize data from 5.5mn customers for 4200 brands.

Monetization

Privacy and Data

Will operate across 48 countries over 13 900 stores.

Monetization

Technology

Likely to see an emphasis on data-driven insights to improve...

Mergers

Interview with Mike Schott of Volta Media.

Monetization