Walmart Connect’s First Vizio Play – Bringing CTV Inventory to Retail Advertisers

Author: Ad Age (subscription required) April 17, 2025

Streaming

Global

Tapping into proprietary connected TV inventory from Vizio, which Walmart acquired last year.

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Delivers comprehensive, privacy-compliant measurement, combining Bell Media’s premium inventory and...

Streaming

Measurement

The companies will create a joint AI lab to co‑design...

Technology

Based on real shopper behavior, the tech is designed to...

Monetization

Technology

Experts from across the ad tech ecosystem share what they...

Measurement

Privacy and Data

Programmatic

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions