Lego is Building out an In-House Programmatic Team

Author: Digiday February 4, 2026

Technology

Global

The brickmaker advertised for five programmatic roles during January.

Linking its digital channels with 230 stores.

Monetization

Technology

More than 7,000 existing screens have been upgraded to a...

Technology

Creative and Shopper Experience

Monetization

Since OpenAI began running ads four weeks ago, data tracked...

Going forward, only link clicks — not likes, shares, saves...

Social

Measurement

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization

Whatnot’s food category grew 30% month-over-month from July 2025 to...

Social

Monetization