Loyalty and membership programmes have never been more valuable or competitive as brands and retailers use crucial first party data to build out audience segments and demonstrate the success of retail media campaigns. This panel featuring retailers and data specialists explores the evolution of loyalty over the last year, how programmes are carving distinct identities and what the developments within loyalty will mean for customer experience, retail media and business growth.

Speakers:

Ben Reynolds – Vice President Of Business Development, Walkbase
Mrinalini Chowdhary – Director, Strategy & Insights EMEA, Epsilon
Paul Smith – Senior Innovation Director, SMG

Reliable measurement and attribution of in-store retail media has been a focus across retailers, agencies, trade bodies and advertisers. How has the work of organisations, such as IAB Europe and IAB US in creating a universal understanding around definitions and metrics impacted how in-store retail media is bought, sold and measured? How will these standards likely impact future activations and how will in-store capabilities impact overall RMN activity?

Speakers:
Alison Dunham – Sales Director, In-Store Retail Media UK, PRN
Daniel Knapp – Chief Economist, IAB Europe
Paul Lynch – Head of Experience & Commerce UK&I, Merkle
Sam Massink – Senior Partnership Marketing Manager, Smart Energy
Adam Smith – Product and Proposition Director, GIG Retail

Whether you call it retail media or commerce media, the ability to monetise premises to unlock new revenues is a tempting prospect for businesses of many types. Just how does a non-retailer activate a retail media network?

Speakers:

Daniel Torres Dwyer – The FMCG Guys
Jessica Cooke – Director of Media and Loyalty, Stonegate Group
Maurice Ridder – Head of Retail Media, Basic-Fit