The experienced and knowledgable panel explore how to leverage cutting-edge metrics to showcase the unique value of retail environments and their audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments.

Speakers:
Nik Rochnik – Senior Director, Product Management, Retail Media, Albertsons Media Collective
Ben Reynolds – Vice President, Business Development, Walkbase
Kelly Torgeson -Director, Business Development, Media & Customer Marketing. Walgreens Advertising Group
Manolo Almagro – Senior Director, Customer Experience & Innovation. Publicis Sapient

As more brands leverage RMNs to activate shopper insights across Connected TV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session dives into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey.

Speakers:

Jayesh Rajdev – Controller of Advanced Advertising, ITV
Lindsay Pullins – Director, Ad Revenue Partnerships. Roku
Ben Reynolds – Vice President Of Business Development, Walkbase

While in-store retail media reaches a large group of shoppers at the moment-of-truth, it’s not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel discusses successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.

Speakers:

Mike Sallette – Vice President, Media, Licensing, & Sponsorships. Danone North America
Rachel Lawson – Former Marketing Director. Mondelēz International
Chelsey Alexander – Vice President and General Manager, New & Emerging Digital Platforms, Bayer Consumer Health
Lauren Johnson – Deputy Editor of Retail Media and Commerce, Adweek