While in-store media reaches a large group of shoppers at the crucial point of purchase, it’s not a traditional mass media. In this candid discussion, representatives from the world’s leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.

Speakers:
Simon Miles – Founder, Lighthouse Advisory
Russell Lincoln – Global Ecommerce and Marketing Director, Danone
Katie Moreton – Shopper Marketing Lead, Unilever
Craig Woolley – UK Marketing Activation and Sponsorships Director, Heineken UK

Tesco and ITV showcase how they are preparing for a 35% growth in retail media with closed loop measurement capabilities to prove brand uplift and technologies that deliver greater integration across clients and agencies.

Speakers:
Stacy Gratz- Sales and Marketing Director, Tesco Media and Insights Platform
Jay Rajdev – Controller of Advanced Advertising, ITV

As retail media networks grow, how are agencies evolving to better serve their clients looking to activate across the various RMN touchpoints to create true omnichannel campaigns? How do brands and agencies view the opportunities of in-store retail media and how it works with inventory available online as part of a full-funnel campaign?

Speakers:

James Chandler – Chief Strategy Officer, IAB UK
Amo Aujla-Tse – Retail Media Strategy Lead, Publicis Media.
Uche Ofili – Head of Agency, SMG
Jill Orr – Managing Director, Enterprise EMEA, Criteo