Mark Williamson, AVP of Retail Media at Costco, shares how Costco is poised to transform the retail media landscape. The presentation addresses the company’s unique advantages, including its trusted membership model, differentiated organizational philosophy, strong supplier partnerships, and valuable first-party data, which provide a powerful platform for targeted advertising and meaningful customer engagement across physical and digital channels.

Speakers:
Mark Williamson – AVP Retail Media, Costco
Sarah Marzano – Principal Analyst, Retail Media at EMARKETER

Quentin George, Partner, McKinsey & Company and Omer Gajial, EVP Chief Merchandising and Digital Officer for Albertsons Companies, sit down for a candid conversation on the challenges and opportunities of building a retail media business.

Speakers:
Quentin George – Partner, McKinsey & Company
Omer Gajial – EVP Chief Merchandising and Digital Officer for Albertsons Companie

As a pioneering force in shopper and retail marketing, Andy Murray covers key drivers of change that must be harmonized in order for retail media networks to deliver on the promise of a more relevant consumer experience.

Speakers:
Andy Murray – Executive Chairman, Saatchi & Saatchi X